In this episode of Inside Downunder, we’re joined by George Josevski of Explore Australia Tours and one of the Australian tourism industry’s true innovators.

George is known for creating the hugely successful Official Neighbours Tours and Neighbours Nights, a pioneering concept that fused television, entertainment and tourism long before “experience-led tourism” became industry jargon. But as George shares in this conversation, Neighbours was just the spark, not the whole story.

We unpack what it really takes to build standout tourism experiences, the role of timing, creativity and innovation in creating something iconic and how culture and entertainment can be turned into commercially successful tourism products. George also speaks candidly about entrepreneurship the risks, reinvention and resilience required to keep evolving in a fast-changing industry and why fun, personality and purpose matter just as much as the numbers.

You can catch up with George on LinkedIn https://www.linkedin.com/in/george-josevski-13936357/ or visit Explore Australia Tours here https://www.exploreaustraliatours.com.au

A massive thank you to our episode sponsor Book Me! Huge thanks to Greg and the team for supporting Inside Downunder. Book Me is a brilliant OTA delivering smart distribution solutions and real opportunities for operators. Learn more here: https://www.bookme.com.au/operators/home — legends.

Sponsoring an episode of Inside Downunder is a great way to reach a fast-growing global tourism audience. Get in touch via our socials if you’d like to be involved.