In this episode of Inside Downunder, we sit down with Mark Olsen, CEO of Tourism Tropical North Queensland (TTNQ), for a relaxed and insightful conversation about his tourism industry journey from studying in regional Queensland to leading one of Australia’s most respected destination marketing organisations.

Mark shares some of the defining moments and mentors that have shaped his leadership style and we chat about what it means to lead with purpose in a region where tourism is deeply connected to community and culture.

We also dive into the Lifetime of Greatness project, a global movement celebrating the Great Barrier Reef’s extraordinary contribution to science, education, conservation and global action.

Mark shares why this initiative is so meaningful and how it brings together Traditional Custodians, the tourism industry, Reef communities and global advocates to champion continued protection of this natural wonder. More information on the Lifetime of Greatness Project can be viewed via this link https://alifetimeofgreatness.com/

A big thanks to the sponsor of this episode, Mustard Design & Digital. The team at Mustard help us to record and edit the podcast and offer amazing services to industry including social content packages & digital solutions.  Check them out at https://mustard.design/inside – Thanks Kade, Ruth and team….LEGENDS!